If BBC Magazines did decide to add subtle consumption-inducing smells to their newsprint, they might want to enlist the services of ScentAndrea. They're an American company dedicated to adding olfactory dimensions to the retail experience, and their site makes for interesting reading (if you can sift through all the exclamation marks).
Their latest gadget is the 'scent mouse' which can recreate odours to enhance your online shopping experience this Christmas. Smells on offer include Gingerbread, Cheddar Cheese, Siberian Fir Forest and, er, Oily Machinery.
Their latest gadget is the 'scent mouse' which can recreate odours to enhance your online shopping experience this Christmas. Smells on offer include Gingerbread, Cheddar Cheese, Siberian Fir Forest and, er, Oily Machinery.
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