I'm in two minds about online video. On the one hand, watching people make bombs from Pepsi and Mentos is great. On the other hand, watching grainy recycled coverage of the day's news happenings is incredibly dull.
Amanda Powell showed us how BBC News Online gives you the option of hiding the video on the front page, as some users apparently didn't like it. That seems a bit redundant to me; either make the video good enough or get rid of it.
Pete Clifton (Head of BBC Interactive) has the right idea. He says online video needs to be a short, compelling moment from a story. Something a bit leftfield or weird that people will want to email to their friends. He recognizes that BBCi aren't there yet - right now their Vodcasts are little more than aggregations of the past week's Newsnights - but at least they're paddling in the right direction. I say they need to show more clips like this one: a crazed bull running after a policeman on a busy road. Now that's more like it.
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